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I think I learn more about social media offline, here’s why
The longer I work in social media, the more I hear questions and skepticism of social media ROI. ”We want to be on social, but investing money in something that has no proven ROI isn’t something we...
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Participation creates a better audience, breeds enthusiasm
I’m going to use CrossFit again as an example for this post. You’ll find that I’m very passionate about it and what it can teach us. If that bothers you, I’m sorry, but it won’t stop me from...
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One thing I really love about Google+ is…
From http://kateharperblog.blogspot.com/2011/08/g-hangout-etiquette.html I’ll tell you in just a second. We recently had a meeting with a Google rep here at Studiocom to talk about all things Google:...
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Can we please stop with all of the social media silliness please?
What is it with people these days doing stupid things then posting them on social media sites? Do we ever learn? Mashable posted an article about this today: The genius in that picture is an unnamed...
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Starved for attention, we turn to social media to fill up
Yesterday I wrote a post about the recent Taco Bell social media fiasco that basically addressed how ridiculous it is that people still make decisions like the kid in that photo. More specifically,...
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Don’t be content with your content, it’s about your strategy
It seems like everywhere you look these days someone has written an article, or published a study, or created an infographic on how content marketing is the big thing happening now. It’s all about...
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With Glass, Google is changing how you release a new product
Robert Scoble knows a thing or two about…well, a lot. So when he talks about Google’s rollout of Glass and calls it “the most brilliant new product roll out I’ve ever seen,” I certainly listened....
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Why we won’t be snacking on bite-sized video for long
The telephone was invented and everyone went ape-shit. We could talk to each other across long distances immediately. Having a conversation on the phone became the “it” way to communicate. Letters...
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Hey brands, Gen C is all about competition, here’s what that means for you
Generation C. We’re the curators, creators, and communicators who are constantly connected to their various communities. But the C in there is starting to mean only one thing: Generation Compete. We...
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We share so much, but have so little to be remembered by
I just sat down to think about it. Over any given 24-hour period I probably post to various social networks at least 30 times a day. That’s 30 piece of content I am personally sharing with those I’m...
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How a social media fluent city attacks a crisis
Atlanta is an incredible city. It has a lot of the advantages the South has, but a distinctly Northern twist to it that no other city really has down here. But MAN do we suck at dealing with bad...
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Here’s how to use Instagram effectively…for science
I came across this picture on IWasteSoMuchTime.com and I couldn’t just scroll by it without saying something. THIS is how social media can be used for the better. For every Facebook status that makes...
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